DAY NINE | A SECRET BLOGMAS 2025

“Statistics: The only science that enables different experts using the same figures to draw different conclusions.”

Evan Esar

Welcome to A Secret Blogmas 2025!

Today is Day Nine and this ninth post is all about the beneficial impact Pitch materials can have for content creation and Collaboration Pitches on a whole/in general. In this post, I’ll discuss the different documents you can create to send alongside a Collaboration Pitch, why you should create them, what they should look like/what should be in them, and what to use/how to actually create them yourself. Keep reading to find out why and how Pitch materials can impact the success and popularity of your content and/or your platform…

1. Media Kit (must-have)

This is like your influencer résumé. It usually includes:

• A short bio & niche overview (what you’re known for, your audience focus)
• Audience demographics (age, gender, location, interests)
• Social media stats (followers, engagement rates, reach, views, growth trends)
• Previous brand collaborations (logos, testimonials, or case studies if possible)
• Content examples (high-quality visuals, best-performing posts, or campaign highlights)
• Contact details + social handles

Format: PDF, ideally 1–3 pages, clean design, easy to scan.

2. Rate Card / Services Sheet (optional but useful)

• Lists the types of collaborations you offer (sponsored posts, reels/TikTok’s, unboxings, blog reviews, affiliate partnerships, etc.)
• Your base rates (or you can keep this flexible if you prefer to negotiate)
• Bundles or package deals (e.g., 1 Instagram post + 3 stories for X price)

Format: 1-page PDF or included as an add-on to your media kit.

3. Portfolio / Case Studies (adds credibility)

• Screenshots of successful posts with strong engagement
• Examples of branded content that performed well
• Metrics (reach, saves, clicks, conversions if you track them)
• Short write-ups showing how you helped a brand achieve results

Format: Separate PDF or a private Notion/Google Drive link.

4. One-Pager Collaboration Proposal (for bigger campaigns)

If you’re pitching a specific idea (not just introducing yourself):

• Campaign concept outline
• Deliverables you’ll provide
• Estimated timeline
• Expected benefits for the brand (visibility, sales, UGC, engagement)

Format: PDF, 1–2 pages, tailored for each brand.

5. Professional Email Pitch (the cover letter)

Even with great docs, your email needs to be concise and personalized:

• Brief intro + what makes you a fit
• Why you admire their brand (show research)
• Clear collaboration idea or call-to-action (e.g., “Would love to create XYZ for your fall launch”)
• Mention that your media kit/rate card is attached

These days, I’d say around 65 – 70% of the collaborations on my blog and social media are brought to me, the rest are ones which I’ve actively ‘sniffed’ out! Ones where I’ve either contacted a new organisation or a contact I already have and suggested a new collaboration. When I’m approaching an already-established contact e.g. Cats Protection or the NHS, then I tend to just do an email with the idea… Sometimes, if there’s been a recent update or milestone achieved for I’m NOT Disordered e.g. the 2.5 million readers win (which you can read a blog post about here) a few months ago or the feature in Northumberland Gazette (which you can read here), then I’ll add something about them too! For a brand-new connection though, I go all out! And the documents I have – which I don’t always all of them (if I don’t feel it’s relevant or necessary to do so) but there’s a page in all the documents I do attach, which lists everything else available at request… So, here’s the entire list:

·         I’m NOT Disordered Info Pack

·         Understand with IND Info Pack

·         Collaboration Pack

·         Excel Collaboration List

·         Creative CV

·         Full CV

·         Media Kit

·         Pre-Training Reading

·         Introduction including mine and my blog’s journey, my Creative CV, the blog’s Media Kit (which I’ll talk about next)

·         Audience including Target Audience, Demographics, Analytics, and Statistics

·         Collaborations including why I’m NOT Disordered collaborates, the usual themes, what can be expected, the Analytical Benefits to collaborating with I’m NOT Disordered, and a short list of some of the blog’s previous collaboration partners

·         Understand with IND Poster and the Taster Sessions Poster

·         Recognition including an AI Generated Testimonial, Media Appearances, Awards, and Accolades

·         Additional Information page which includes links, contact information, and other documents available at request if not already attached

Must-Have Sections

1. Cover Page
• Name + handle(s)
• Professional photo or branding
• A short tagline (e.g., “Lifestyle Creator Sharing Minimalist Living & Wellness”)
2. About Me / Bio
• A short personal intro: who you are, what content you create, and your niche
• Tone: friendly but professional
• Optional: a personal mission statement or your content philosophy
3. Audience Demographics
• Age breakdown (e.g., 18–24, 25–34)
• Gender split
• Location (top countries/cities)
• Interests/behaviours (fitness, travel, fashion, beauty, tech, etc.)
• Platforms analytics (Instagram Insights, TikTok Analytics, YouTube Studio, etc.)
4. Social Media Stats (per platform)
• Followers/subscribers
• Engagement rate (%)
• Average reach/views per post/story/video
• Growth (optional, if impressive)
5. Content Examples
• High-quality images or screenshots of past posts
• Example stories/reels/TikTok’s (you can show thumbnails)
• A short caption or visual style highlight
6. Previous Brand Collaborations / Testimonials
• Logos of brands you’ve worked with
• Campaign highlights (e.g., “Collaborated with XYZ to launch their skincare line — campaign reached 100K views”)
• A short testimonial if available
7. Services You Offer
• Sponsored posts/reels/stories
• Product reviews/unboxings
• Blog content/YouTube integrations
• Affiliate or ambassador partnerships
• UGC (user-generated content for brands to use)
8. Rates (Optional — some prefer to leave this out)
• Can be a separate Rate Card or included as a section
• Either fixed rates or starting rates (“Rates available upon request” works too if you want flexibility)
9. Contact Information
• Name & email
• Social handles & links
• Website/blog (if you have one)

Nice-to-Have Extras

• Press Features / Media Mentions (if you’ve been featured in blogs, magazines, podcasts, etc.)
• Engagement Highlights (screenshots of high-performing posts, viral stats)
• Audience Testimonials (real comments or messages showing trust & influence)

Format tip:

• Keep it 1–3 pages max!
• Design clean, on-brand (colours, fonts, visuals that match your vibe)
• Save as PDF for easy sharing!

When I read the advice above, I thought my one-page Media Kit was a little inadequate, but then I got to the ‘Format tip’ about 1 – 3 pages and breathed a sigh of relief! Plus, regardless of length, it includes most of the recommended contents. Also, it’s always available on the blog’s Contact page, if you want to look at it a while after this blog post and can’t be bothered to look for this post in the Archives! It’s here too: Contact | I'm NOT Disordered

1. Subject Line (if via email)

• Keep it short & clear:
  “Collaboration Opportunity – [Your Name] x [Brand Name]”
  “Excited to Create Content for [Brand Campaign/Product]”

2. Greeting & Personalization

• Address the brand contact by name (if possible).
• Mention something specific about the brand — a campaign, product, or value you genuinely admire.
  “I loved your recent [campaign/product] launch — it really resonated with my audience who are passionate about [related topic].”

3. Introduction (Who You Are)

• 2–3 sentences:
• Who you are & your niche
• What platforms you’re active on
• A quick credibility marker (audience size, engagement, or unique style)
  “I’m [Name], a [niche] creator with [X followers] on [platform], known for [unique angle]. My content regularly engages [target audience description].”

4. Why You’re Reaching Out (The Value)

• Explain why you want to collaborate.
• Show how your audience aligns with theirs.
• Position the collaboration as mutually beneficial.
  “Because my audience loves [product type/brand values], I believe a collaboration with [Brand Name] would drive strong engagement and awareness.”

5. Your Collaboration Idea / Deliverables

• Suggest what kind of partnership you envision.
• Be specific but flexible.
  “I’d love to create a sponsored reel + stories showcasing how I use [product] in my daily routine. I can also provide high-quality UGC content that you can repurpose on your channels.”

6. Proof of Results

• Briefly highlight past success (with metrics if possible).
  “In my recent campaign with [Brand], my content reached [X views] and drove [Y engagement/clicks].”

7. Call to Action

• Invite them to continue the conversation.
  “I’d be happy to send over my media kit and discuss ideas further. Would you be open to a quick call or email chat?”

8. Closing & Signature

• Thank them for their time.
• Include your contact info + social links.

Attachments to Include

• Media Kit (professional must-have)
• Rate Card (optional, or say “rates available upon request”)
• Portfolio / Past Work Examples (optional, especially for bigger brands)

Key tip: Keep the email body short (150–250 words max).

Then, obviously a document that is the Collaboration Pitch, this typically includes the following pages/contents:

·         Introduction including Target Audience/Demographics, Analytics and Statistics, Media Appearances, Awards and Accolades

·         Idea Background and Inspiration

·         The Concept/s

·         Briefing Details including Tone/Voice, Target Audience, Mission, USP, Key Talking Points etc.

·         SMART Objectives for the Collaboration

·         Competitive Research Analysis

·         A SWOT Analysis

·         Call-To-Action including Next Steps and the page detailing available documents

1. They Make You Look Professional

• A media kit or rate card shows you treat content creation like a business, not just a hobby.
• Brands want to work with influencers who are organized and reliable — these documents signal that.

2. They Save the Brand Time

• Instead of chasing down your stats, audience demographics, or pricing, everything is in one place.
• Makes it easier for decision-makers to present you to their team/manager for approval.

3. They Provide Proof of Value

• Numbers (reach, engagement, audience data) back up what you say in your email.
• Past collaborations or case studies prove you can deliver results.
  
• Brands are more likely to invest in you when they see evidence.

4. They Help You Stand Out

• Many influencers just send a quick email with no supporting docs.
• Having a polished media kit, examples of your work, and/or a clear service sheet puts you ahead of the pack.

5. They Control the Narrative

• You get to present your brand story, your strengths, and the kind of partnerships you want.
• Instead of a brand guessing what you offer, they see a curated package of your best work.

6. They Speed Up Negotiations

• A rate card sets expectations early and avoids back-and-forth confusion.
• If you don’t include rates, your services list still gives clarity on deliverables.
• This can help you close deals faster.

1. Consider the Type of Brand

• Small/startup brands: Often have limited budgets and smaller teams.
  → Send: Media Kit (so they see your value) + short email pitch. Rates can be “on request.”
• Mid-size/established brands: Likely have a marketing team or agency handling influencer outreach.
  → Send: Media Kit + Rate Card/Services (saves back-and-forth).
• Big/global brands: Usually work through PR/agency partners with strict campaign briefs.
  → Send: Media Kit + Case Studies/Portfolio (to prove you’ve handled big campaigns before).

2. Consider the Stage of the Conversation

• First cold pitch: Keep it light. Email + Media Kit.
• If they reply with interest: Then send a Rate Card or Proposal.
• If you’re negotiating specifics: Share a Case Study or detailed Campaign Proposal.

3. Consider What You’re Pitching

• General brand intro: Media Kit only.
• Specific campaign idea: Media Kit + tailored One-Pager Proposal.
• Ongoing ambassadorship: Media Kit + Rate Card + Case Study.
• UGC/content creation offer: Portfolio + Services Sheet.

4. Consider The Brand’s Familiarity With You

• They’ve never heard of you: Media Kit = essential.
• They’ve engaged with your content before: Focus on Proposal/Services.
• They reached out first: Start with Rate Card + Case Studies to move things along.

1. Credibility & Professionalism

• A clean media kit, portfolio, or rate card shows you treat content creation like a business.
• Brands trust you more when you provide clear, organized info up front.

2. Clarity & Faster Decisions

• Brands don’t need to guess your audience, reach, or services.
• Clear deliverables and pricing (if included) make it easier for them to approve you without weeks of back-and-forth.

3. Stronger First Impressions

• Many influencers just send short DMs/emails. By attaching the right docs, you stand out as someone who goes the extra mile.
• This can be the difference between being ignored and landing a deal.

4. Negotiation Power

• When you provide your stats, case studies, or past results, you show proof of value, not just promises.
• This gives you leverage to ask for higher rates, long-term deals, or better terms.

5. Bigger & Better Collaborations

• Agencies and big brands often need to justify influencer choices to their managers/clients.
• If your kit includes professional data, past success stories, and creative ideas, you’re more likely to be chosen for premium campaigns.

6. Brand Alignment

• By curating what you share (e.g., highlighting certain past collabs), you can shape how the brand sees you.
• This helps attract the right partnerships that fit your style, rather than random one-offs.

7. Efficiency & Long-Term Relationships

• Once you have strong documents ready, you can reuse and tailor them.
• This consistency makes you easy to work with, increasing the chances of repeat partnerships.