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“The scariest
moment is always just before you start!”
Stephen King
I’m always a
bit unsure about writing posts like this in case some people perceive it as
though I think I’m an expert! When really, the two press releases I’ve ever
written were both printed and so it is off the back of that achievement, that I
would like to use my experience to provide advice and information for anyone
considering writing a press release or who are just curious as to what it
entails…
The
confidence build-up to writing my first press release:
In 2017, I got my first voluntary role in the industry I’d
ultimately like to have a career focused on (media, publicity, marketing etc)
when the support group for the unwaged; Listening Ear And Positive Support (LEAPS), appealed for an ‘Advertising Assistant’ on do-it.org. Not having any real formal experience wasn’t a huge reluctance
to apply for the position, because at that point, I’m NOT Disordered was doing
really well in popularity and that supported me being offered some incredible
opportunities and collaborations with some really well-known organisations, (which
varied from Northumbria
Police to Oliver Bonas!). So, I
felt fairly confident and capable of taking on my first role in that industry.
I think that my one difficulty in starting with LEAPS was just the unknown. I mean, I had an impression in my head as to what the role might entail and what I believed to be my new responsibilities, but would the members and the Committee of LEAPS have the same expectations? Everyone in the group had known one another for at least eight years at that point (LEAPS was founded in 2009), so would they take well to a whole new person giving advice on what they should be doing to build on the reputation and publicity of the group?