COME TO A ST OSWALD’S HOSPICE SHOP WITH ME | PLUS A LOOK AT ALL MY PURCHASES | IN COLLABORATION WITH ST OSWALD’S HOSPICE

“Whoever said that money can’t buy happiness, simply didn’t know where to go shopping.”

Bo Derek

I was once a Digital Volunteer with St Oswald’s Hospice for four years (with a few temporary contracts with their Communications and Marketing team throughout that time), when I spotted their new store just minutes from my home, I was almost instantly inspired to put together some content centred around it! Probably something which helped me to think of the idea so quickly was that I’m genuinely a huge fan of shopping too (as you may have seen in our Collaboration Teaser; which you can read here)! So, this is sort of a dream collaboration for me(!) and I really hope you like it just as much as I have enjoyed creating it…

PART ONE: BEHIND-THE-SCENES OF CREATING A COLLABORATION BRIEF | WITH ST OSWALD’S HOSPICE

“The scariest moment is always just before you start.”

Stephen King

*This is part one of a two-part series. Keep your eyes peeled for the second post!*

Earlier this year, I spotted the new St Oswald’s Hospice (SOH) store around ten/fifteen minutes from my home, and having volunteered for the Hospice as a Digital Volunteer for around four years (including a couple of temporary contracts; with one being Kickstart Project Coordinator and the other being Communications and Marketing Assistant), I got in touch with the lovely Head of Communications and Marketing, and pitched the idea of collaborating. When she said she liked the sound of it, she introduced me to the Retail Communications and Marketing Officer, and after a few more emails, I was asked to write a brief for the collaboration…