“If I have seen further, it is by standing on the shoulders of
giants”
Isaac Newton
I actually surprised myself when I went through my blog post archive and found that the only remotely similar content, I’d produced was advice on how to land a collaboration over one year ago. The fact there’s been so many new readers who might have missed that, and that I’ve had so many more experiences of collaborations that have taught me so much more; has meant that I thought I’d go ahead with the blog post which will be a complete jumble of absolutely everything you should know about collaborations…
CONSIDERATION & BLOGGING
I’d like to think that whether you’re a new or old reader, you
wouldn’t think of me as a hypocrite in any way. So, when I thought that my
first piece of advice around collaborations would be to put in some careful
consideration, I couldn’t help but remember the fact that this is something I haven’t
always done myself. Particularly in the very beginning of my blogging career…
I remember having a really productive 1:1 with my Key Nurse where I agreed to start writing about the abuse I’d experienced and allow the staff to read it. When I got back to my hospital bedroom my laptop was lying on the bed and I just had this belief that the plan to write things down about the trauma and actually let other people read about it, was a huge step forward in my mental health – it felt like a step towards recovery. And it came into my head that I really wanted to document the journey I believed I was about to embark on, and writing a word document felt kind of insignificant… I thought that if I’m going to let the staff who were pretty much strangers read about the most vulnerable time in my life, then why should my loved ones be kept in the dark?
I really wanted to provide my loved ones with better insight into
what I was going through in the specialist psychiatric hospital over 100 miles
away from them. No one had stopped supporting me or passed any sort of judgment/stigma;
so, it was just my belief that if I didn’t talk about my thoughts, feelings,
behaviours, and experiences, people would actually really struggle to appreciate
and understand. And that could go onto mental health in general, because whilst
I hate the thought of someone going through anything even remotely similar to what
I have, I hoped that in having the courage to talk about my own mental health it
would encourage others to speak up and get help too.
And so, with that passionate goal in mind, I’m NOT Disordered was
born!
I’ve obviously been very fortunate in that my impulsive decision to
start blogging has been extremely beneficial and is absolutely never regrettable;
but it could have very easily gone the opposite way. I mean, over the last nine
years of blogging, I’ve definitely experienced some very hard and challenging
lessons that each had the potential to leave me quitting and throwing in the
towel. So, it was with the thought of those possible outcomes that I decided to
give doing collaborations some serious thought and consideration.
Aside from the worry that not carefully deciding before collaborating with others could leave me reluctant to continue blogging, I was also mindful of the impact it might have on a collaboration partner. I mean, if I hadn’t put any thought into it and then still committed to some joint content and then found I wasn’t good at it or didn’t enjoy it, I would really be at risk of letting down the other person/organisation and destroying any sort of reputation they or I/I’m NOT Disordered had.
THE IMPORTANCE OF OTHER BLOGGERS
In making a decision around something like this (collaborating) I think
it’s only natural to sort of look to some sort of peer for inspiration,
guidance, or influence. But there were really only three well known mental health
blogs in 2013 and none of them were ran by a current psychiatric hospital
inpatient (one blog was by an ex mental health service user, another was by a
Policeman interested in mental health and the other one was by a psychiatric
nurse). And whilst I’m quite grateful for this fact because it immediately provided
me with the perfect little niche for, I’m NOT Disordered; it also meant that I
didn’t feel as though there was really any guidance available. No one to turn
to who already had the experience and could give me a ‘heads up’ or some kind of
warning.
I think it was the lack of mental health blogs/bloggers that
really led to me looking to other bloggers of different themes for inspiration
and to form thoughts from their experiences. The two I’ve found the most useful
and beneficial for myself and my content have been Zoe Sugg aka Zoella and
Victoria Magrath aka InTheFrow.
Zoe started off doing a lot of beauty content and some fashion and
then seemed to slowly and gradually move into a more generally theme of ‘lifestyle’
with vlogs of her day-to-day life and events etc and then the beginning of some
mental health content around her diagnosis of Anxiety Disorder and experiences
of panic attacks. The inspiration I took from her around collaborations in
particular was that no matter how ‘large’ or ‘high up’ and ‘important’ the
brand/company/organisation/person you’re collaborating with is; stay grounded. Never
lose sight of who you are and where you/your blog began. Stay true to yourself and
keep all the qualities your blog has.
My most current inspiration has been Victoria Magrath who primarily
creates fashion and beauty related content, though she also features some
general lifestyle and travel pieces. The way she inspired my thoughts and
decisions around collaborations was in never stopping. Never thinking ‘I’ve
done that, and I can’t do any better.’ Victoria always seems to strive for
bigger and better content and collaborations. She doesn’t rest back on her
laurels and become complacent with her success and her blog’s popularity; she
continues to work hard and with bucket loads of passion and dedication.
Lacking in inspiration from mental health bloggers when it came to
considering whether to begin doing collaborations on, I’m NOT Disordered, Zoe
and Victoria very quickly became my sort of… trail blazers! And probably the
best thing about neither of them being fully-fledged mental health bloggers, their
inspiration demanded my creativity.
I mean, if I were a blogger in their industries, it’d be straight forward to see one of them blog for ASOS or a beauty brand and try to contact the company’s PR to work with them myself. Without this common theme though, I would see Victoria collaborate with Dior and Valentino and actually think; ‘what’s the mental health equivalent to that?’ And it led me to begin forming some sort of bucket list of organisations that I thought were the most monumental or influential in the mental health world. But I knew from seeing Victoria’s content that I couldn’t just expect such high-profile organisations to work with me and my blog straight away. I needed to build a reputation, a profile, popularity, and experience. And that would need to begin with smaller Trusts and charities who were really just as important and respectable, but who had less power and influence in the grand scheme of things.
PROS & CONS
The most predictable and relatable means of considering whether to
begin featuring collaborations on your blog is probably to create some sort of list
of pros and cons – whether that’s just in your head or on paper or on the
screen – it’s basic but can actually prove to be really valuable. Which is why
I thought about this part quite a lot… I mean the most obvious thing to do here
would be to list my own pros and cons – the ones I’d genuinely thought of when
making this decision – but you should know by now that I don’t always do things
the predictable way!
When I put thought into featuring my pros and cons on here, the
argument not to do that was mainly around the worry that my lists would make up
your mind for you. I mean a post like this is always going to have influential
aspects to it, but I felt that to list all the reasons why I chose to do
collaborations and all the things that almost stopped me from doing them, could
be seen more as pressure than influence. I also hate the thought that I might name
something you hadn’t thought of that could end up being the deciding factor for
your decision. And that wouldn’t feel right.
However, when I talked before about how an absence of mental
health bloggers meant I learnt a lot of things ‘the hard way,’ that’s obviously
not something I want others to go through if I can help it. So, if I can
provide some sort of education and insight that might help someone in their
thoughts around collaborations, then I want to do that…
So, with contradicting thoughts and feelings around this part of
the post, and the worry that listing my pros and cons would possibly lead to some
judgment on their validity and my own priorities; I just thought I’d advise you
thinking up some reasons for and against collaborations; and to consider how
important and essential they are for you. I mean, you could say that a con
would be that a collaboration can take up additional time from your schedule,
and a pro could be financial gain. Do either outweigh the other? And if you
then thought of another con of being set deadlines by the collaboration
partner, would that be any worse/more powerful at putting you off?
Think things through.
And when you’ve made your decision… think things through again!
FIVE WAYS TO COPE WITH DECISION-MAKING
I don’t know about anyone else, but I go from like… nought to
sixty when it comes to making a decision – like I can either be really
impulsive and just ‘go’ for something, or I can mull it over for so long that
the opportunity has actually passed!
Now, a lot of professionals would likely see that I had a
diagnosis of Borderline Personality Disorder and fully credit the illness for
this erratic and unpredictable trait of mine. Which is just an example of how something
completely unrelated can suddenly become a ‘symptom’ or just deemed to be generally
‘significant’ once someone has heard you’ve had a mental health diagnosis. But,
if you can find me someone who has never struggled – not even once – to make a
decision, let me know! It’s a perfectly typical difficulty!
Whilst struggling to make the decision isn’t a sign of mental illness, it can definitely and very obviously impact your mental health in terms of stress and frustration etc. So, here are a few essentials to maintaining good mental health whilst decision-making:
RESEARCH. RESEARCH. RESEARCH
In all honesty, I used to find research a dull, monotonous task that
just felt like a really boring way to spend my time. That attitude and mindset
was really challenged though when I began featuring collaborations on, I’m NOT
Disordered and very quickly learnt that research was actually really useful to it.
I think it was similar to the pros and cons kind of thing where it was
important for me to consider whether continuing to do collaborations was worth
having to find some sort of interest or passion for research. Obviously, I decided
that it was and then, in finding this motivation to do research, I felt
encouraged to find a passion for it.
The two things I’ve found most essential to research when considering/pitching
a collaboration are the organisations previous press campaigns and any
collaborations with other bloggers, and their guidelines for pitches e.g., the form
they’d like it in and the contact details for the most appropriate person or
department.
Firstly – researching previous campaigns etc – so, I once
submitted an article for a magazine and the feedback was that it wouldn’t be
published purely because they’d featured a very similar piece about mental
health not that long before. In all honesty, I felt a bit stupid and when
someone said, “how were you meant to know they’d already published things like yours?”
I was like “because I should’ve read other issues of it and done my research!” The
stupidity evolved from that notion that had I just spent a little bit of time
looking through their archives, I could have either written the article from a
different angle, or just not submitted it at all. And having that basic
knowledge that wouldn’t have taken much time or effort to gain, would have
saved me from the embarrassment and the worry that there’d be no point every
submitting anything again because I’d ruined any thoughts or impression, they might
have had of me.
Being aware of other pieces published by whoever you want to
collaborate with, isn’t just about making sure your pitch is appropriate, it’s
also for you and your blog’s benefit too. Doing that research will give you
some sort of information on the standard of work they can collaborate on producing.
In addition to that, this research can also provide you with advanced insight
into the popularity and general response their work tends to get from the
general public and the press/media.
Researching how who you want to collaborate with prefers the way
in which you pitch your idea to them and who it’s best to send it to; can be
fundamental in landing the collaboration. Again, they’re things which take such
little time to research and establish but knowing the method of pitch can ultimately
result in your idea not being immediately scrapped because it’s an email and
not a word document. And pitching to the right person can ensure there’s no chance
of it landing in the wrong inbox and requiring time for it to be forwarded around
to eventually reach the right one; by which point the idea might be ‘old news.’
There’s a mind map below of some of the other areas I believe are important to research in collaborations:
THE IMPORTANCE OF YOUR FIRST COLLABORATION
So, my first collaboration on I’m NOT Disordered was with
YoungMinds – who are a UK charity that focus on children and young people’s
mental health. In all honesty, I can’t remember how it really came about, but I
was actually still a psychiatric inpatient when I met with one of the staff
from the charity in a hospital visiting room and I don’t have amazing memories
from that time…
I remember being nervous though, and just really unsure on exactly
what to do in the meeting… I mean, should I have a notebook and pen, or should
I be typing up the notes onto my laptop? Should I lead the way and really navigate
the meeting, or was that up to the collaboration partner? I mean, to say I had
no idea what I was doing would feel like a massive understatement. And that –
not knowing what was expected of me and what I could expect from the situation
and others in it – was definitely a feeling I struggled with back then. There
had been so many occasions in my mental health journey where I had felt certain
that something would happen, and the exact opposite would occur. And it would
throw me completely off balance and leave me questioning everything else in my
life.
One thing I did know was that a collaboration with such a well-known
and important charity would be a really defining moment for I’m NOT Disordered’s
future. If it went well and I managed to do all the right things in that first
meeting, then it could be huge! It could really put my blog on the map, and it
could pave the way for future collaborations because people would hear how
professional I had been and how amazing my ideas were! And in the media
industry we all know how helpful word-of-mouth publicity is – especially in the
blogging world.
Aside from helping to build your blog’s reputation, your first
collaboration can also provide you with experience that could be used as inspiration
for future content and collaborations. I mean, after my first few pieces for my
YoungMinds collaboration and before I had even finished my work with them, I had
found such a passion and felt so eager to do more work with others, that I contacted
Time To Change (a campaign to reduce mental health stigma and discrimination). My
YoungMinds work had already given me so much confidence and interest in
collaborating that I ended up volunteering to do my very first event with Time
To Change!
That new-found confidence from my first collaboration not only
inspired me to seek out other opportunities and more collaborations; it also helped
me to create better content for my blog in general. The YoungMinds
collaboration was centred around their new campaign which would seek to confront
the most challenging aspects of life for children and young people; and I made
the decision to create multiple pieces of content that discussed each of the five
challenges the charity had chosen to target in their ‘YoungMinds Vs’ campaign. Doing
the collaboration this way, really inspired me to consider creating my own series
of blog posts around one topic, and this spurred me on to begin doing ‘Blogmas’
and other Christmassy series’. These series ended up being some of my most
popular content and attracted a whole host of new readers!
To see the
beginning of my first collaboration pieces with YoungMinds:
I’m NOT Disordered: January
2014 (imnotdisordered.co.uk)
And to read
about that first event with Time To Change:
I'm NOT Disordered: Today, I volunteered at... (imnotdisordered.co.uk)
ALL THE BITS AND PIECES FOR YOUR FIRST COLLABORATION
Apple
iPad: £319.00
iPad
keyboard case: £28.04
Sigel
Notebook: £21.67
Paper
Mate Ballpoint: £6.00
iPad Tray: £31.18
THINGS TO INCLUDE WHEN PITCHING A COLLABORATION
Note: Remember
to research your prospective collaboration partner’s preferences for pitches
1.
Illustrate that you have knowledge of their previous
content/media campaigns etc to show a dedication and interest in their work
2.
Creativity in your collaboration idea and the way it is presented in your
pitch to evidence that you can ‘think outside the box’ and be trusted to come
up with original, appealing ideas
3.
The level/gravity of your following and popularity on your
social media and blog to provide encouragement and confidence that a
collaboration will be beneficial for both parties
4.
Don’t be afraid to sing your own praises and do a little ‘bragging’
by trying to subtly mention any achievements and milestones you and your blog
have celebrated
5. Always be clear on your expectations of the prospective collaboration partner to avoid any miscommunication or heated debates later on
COPING WITH THE PRESSURE
Collaborations can come with a number of different pressures that
might vary from maintaining your collaboration partner’s reputation to sticking
to any deadlines.
Before my blogging career kicked off, I was historically incredibly
unhealthy in coping with pressure – particularly in instances where I had no
control over being asked for lots of details on my mental health e.g., Mental
Health Act assessments and Capacity Act assessments. Me being very passionate
about control in so many different aspects of life and at so many different levels
of importance, is probably a big reason for my intolerance of pressure. Since pressure
seems to be a problem when I’m not in control of a situation, I used to cope
with this difficult emotion and the thoughts it led to through becoming
withdrawn or irritable and at its worst, self-harm.
Now that I’m in recovery with my mental health and the unhealthy coping mechanisms I developed through my illness have become completely unappealing and virtually useless; I’ve learnt a lot of healthy, safe, and helpful methods for coping when there’s pressure in my blogging life – and in my life in general!
THE TRICK TO STAYING PROUD – EVEN WHEN IT GOES ‘WRONG’
A while ago, a previous collaboration partner of mine made a very
public statement on a controversial issue that I didn’t agree with. To the
point where I immediately wanted to completely distance myself and my blog from
their name, their staff, and their new reputation which had been built from the
responses their statement was receiving from so many people. Initially and
almost automatically, I saw my work with them as regrettable and panicked that
the drama they were causing was going to completely demolish all of the very hard
work I’d put into building the reputation I’m NOT Disordered had in the mental
health community.
My determination to not want anyone to believe that I – or my blog
– was even remotely associated with this other organisation, motivated me to remove
my work with them from social media, but during the deleting, I had a bit of a light-bulb
moment…
Since the start of my mental health deteriorating in 2009, I’ve almost
inevitably and understandably thought a lot about regret and made the decision
not to have any! I mean, the recognition of what I was putting my loved ones
through with my self-harm and four suicide attempts, was pretty unbearable and I
felt almost compelled to regret my behaviours for that very reason. But I had
the realisation that if I regretted all those instances that had upset people, it
would mean they’d all been for nothing. That I’d gained nothing from them and
had put my loved ones through it all for no reason. And that was even more
unbearable.
I also thought it was important to acknowledge that life really is too short for regrets, and they don’t get you anywhere in life. So, I made a few desperate attempts to find some sort of positive in everything I’d done and finally decided on the fact that I could safely say I’ve learnt so much from all of it. And recognising a lesson you can take from something negative is really the key to staying proud and content, even when someone else would declare that everything had ‘gone wrong.’
DECIDING TO BE LOYAL
I recently got in touch with Cats Protection to pitch a new
collaboration idea for Mother’s Day (which proved to be VERY successful!) and
they said thank you for thinking of them, and I remember thinking ‘of course!’ Like,
why would I not remember/think of such a special organisation who mean so much
to me and my blog? Who have had such a huge impact on the level of my following
and who have provided me with so many fun experiences that have ranged from
attending the premier for their Christmas animation advert, to meeting some of
the cute and needy cats in my local Cats Protection Adoption Centre!
I think that my ‘treat-others-how-you-want-to-be-treat’ attitude
has been a really important influence in my loyalty towards collaboration
partners because I like to return the favour. I mean, if a brand or charity etc
have really helped to propel my blog forward and are helping me to reach the
milestones I’ve been striving for, then why wouldn’t I aim to repay the favour?
Why wouldn’t I do whatever I can to help them in some way too?
In the early days of doing collaborations, it felt very much like a one-way street in that I couldn’t see how working with me, and I’m NOT Disordered would have any benefit on my collaboration partner. I mean, I was averaging at ten to twenty views a day and had no special connections that I could call on. This meant that when YoungMinds and Time To Change agreed to be those first two collaboration partners, it felt like a huge vote of confidence and a massive honour. It was like an illustration that they believed in my abilities and in the potential of my blog. And feel that same way with any organisations that I collaborate with. And I have no idea how else to say thank you for that other than to remain loyal and dedicated to their work and how we can work together to achieve more.
THE IMPORTANCE OF STAYING GROUNDED
I think that this cycle – landing a collaboration, being grateful
and staying loyal – became an asset to I’m NOT Disordered and was a huge reason
why, as time went by and the blogs following began to excel, organisations
began coming to me and pitching their ideas and requests to work with me/my
blog. And initially, this was fairly surreal because I had become so used to it
being the other way around and for me, becoming familiar with something and
then it changes, can be really hard on my mental health. Because this was
obviously an amazing change and an achievement, I didn’t struggle, but it did
take a decent sized period of time to adjust and become comfortable with it.
Something which I really had to adjust to was a sense of… maybe becoming
a bit cocky. I mean, I don’t think I ever was, I just think that I became conscious
that was something I could all too easily fall into if I didn’t put the effort
in to avoid that happening. And I think that my genuine and unlimited gratitude
to collaboration partners is probably some of the largest reasons why, despite
organisations now approaching me with some incredible opportunities, I’m able
to stay grounded.
Some people might disagree with this and say that I am a bit braggy
because I’m very aware of the level of I’m NOT Disordered’s following. I watch
the numbers and I care about them. Not because I want my blog to be more
popular than anyone else’s. Not because I want a reason to draw attention to
it. But because of what those numbers mean to me… For me, the popularity of my
blog is a hugely rewarding measure and evidence of the time and effort I put
into it. I mean, surely if my content wasn’t helpful or appealing in some way
then no one would be reading it?
It also feels like I can look to all those people who thought my
blog wouldn’t last long or that it wouldn’t amount to much, and say “well, you
were wrong.” And people say all the time to do things for yourself and not
because you’re in any way thinking of someone else; but sometimes, the thought
of others can be a really useful and powerful motivation and drive to propel
you to work harder for something. And I just happen to find proving people
wrong a hugely ideal goal!
Another aspect which gives me the inclination to focus on my blogs
number of readers and which actually also keeps me grounded is the thought of
just how many people my content might be helping… I mean, when my mental health
first deteriorated and after I was diagnosed with Borderline Personality
Disorder, I really genuinely wish there’d been as much mental health content
online as there is these days.
When I became poorly, mental illness wasn’t talked about, and I
can’t remember ever even seeing anything in the media about it. Having only
heard horror stories about my local psychiatric hospital and with my lack of
knowledge and understanding on mental health, I was terrified when I began
experiencing hallucinations and became suicidal. With that fear and non-existent
education on the subject, I was so reluctant to ask for help that I struggled
for ten days before finally attempting suicide (and even then, it wasn’t until
I was sectioned under the Mental Health Act that I opened up about the voices).
If I was in that same situation – just starting to hear voices and
feeling suicidal – I think I would feel so much less alone and scared. I mean hallucinating
can very obviously and understandably leave you feeling pretty isolated because
you’re literally experiencing something that no one else can. How could you not
start feeling as though no one will ever understand you or appreciate what you’re
going through? So, if I were able to read blogs or follow some hashtag chats on
Twitter etc. that would provide me with the essential comfort and reassurance
that no matter how much I felt like it, I actually wasn’t alone; maybe I wouldn’t
have even gotten to the suicidal part…
So, remembering that my collaborations can lead to me producing content that’s of great help for someone feeling that alone and overwhelmed, is fundamental in keeping my grounded.
WHO GETS WHAT CREDIT?
Whilst I’m NOT Disordered has had many collaborations, I think it’d
be safe to say that the majority of its content is solely written and created
by me and that’s meant I’ve had ample opportunity to become used to being
responsible for the response my posts get from their readers. And having
refused to take responsibility for my actions for a good few years whilst my
mental health was at it’s most poorly, being able to do it with my content is actually
a pretty huge deal!
I almost instantly learnt that if I was going to accept the
positive feedback on my blog then I would also need to equally take on any
negative comments and criticisms of my content. So, I found the balance and figured
out that rather than feeling personally insulted, it was more productive to see
the negativity from others as a learning point and something which I could use
to inspire improvement and change. In doing this though, I did with only myself
as the creator of the content so, no matter, how on point I was on the whole responsibility
thing, it was all up in the air again as soon as I brought someone else in to
put posts together.
Initially, with collaborations, I figured that responsibility
should just go 50/50 and we each take a portion of responsibility that is
reasonable for the amount of time and effort we’d put into the content. However,
as time went by and my experiences in collaborations increased, I felt myself
slowly develop a more one-sided responsibility as I recognised that ultimately,
I was the one responsible for what was, or wasn’t, published on I’m NOT
Disordered. I may not have written every word of a post, but I was definitely responsible
for reading it, editing it where necessary, and then putting it out there for everyone
to see/read.
That ethos only really applied to negative feedback though, because if I received lovely comments on collaborations then I would always let the partner of the piece know and almost completely credit them for it. I mean, I say ‘almost’ because there are instances where I really like to recognise when the collaboration has been my idea and where I have put the majority of the work in. Otherwise though, I totally accept that being able to add the name of well-known and important organisations can make a blog post extra attractive and appealing, so they should be credited accordingly. It’s only fair. And, wanting to demand all of the credit for one collaboration, won’t leave you with many more offers of opportunities in the future!
TOP FIVE COLLABORATIONS
1.
Cats
Protection
Of course, I would pick Cats Protection as a favourite
collaboration partner! Working with the charity had left me feeling very warm
and comforted in the knowledge that I’m doing what I can to promote the
benefits having a pet can have on your mental health.
Two favourite posts with them:
2.
LNER
Whilst I think I’ve done a total of three or four collaboration posts
with the railway company LNER (London North Eastern Railway), I really rate
those pieces because I truly felt a lot closer to the bloggers I look up to
e.g. Zoe Sugg and Victoria Magrath.
Two favourite posts with them:
3.
St Oswald’s
Hospice
When I applied for yet another voluntary job in 2019 to be a
Digital Volunteer with St Oswald’s Hospice, I would have never imagined to
still be with them three years later and to have been given two paid contracts
as staff. The charity have had a huge impact on me and my mental health and the
Communication team have left me feeling like I’ve found another family!
Two favourite posts with them:
4.
Cumbria,
Northumberland, Tyne & Wear NHS Foundation Trust (CNTW)
Another obvious (in my opinion) choice, is the Trust that have
genuinely saved my life a number of times because collaborating with them,
gives me a hope that I’m showing them the gratitude I can’t seem to do justice
with words!
Two favourite posts with them:
5.
Oliver Bonas
Working with this brand was another instance where I felt closer
to my blogging idols because they’re a company more relevant to their fashion
theme. This also left me feeling quite proud at the thought that I had managed
to make them appropriate to a mental health blog too!
Two favourite posts with them:
I'm
NOT Disordered: I'M NOT DISORDERED JOINS TEAM OB | OLIVER BONAS | AD
(imnotdisordered.co.uk)
I'm
NOT Disordered: WEEK FOUR | 52 LISTS FOR HAPPINESS | OLIVER BONAS | AD
(imnotdisordered.co.uk)
COLLABORATIONS TO COME…
So, let’s
just say I’ve had a few meetings with the North East Ambulance Service…