HOW IT ACTUALLY FEELS TO BE IN THE MEDIA AS AN INFLUENCER & SUICIDE SURVIVOR | FEATURING IN THE COMING TOGETHER NEWSLETTER!!! | IN COLLABORATION WITH WAYTHROUGH

“Nobody counts the number of ads you run; they just remember the impression you make.”

William Bernbach

SUBSCRIBE TO THE WAYTHROUGH NEWSLETTER!!

A couple of months ago, I’m NOT Disordered reached the milestone of having 2.5 million readers and as a result of this, I put together a press release (I blogged about my advice on writing one of these, back in 2021 and you can read it here) and circulated it around my local and national news outlets. It’s resulted in a few features and the most recent, will be in the November issue (released November 28^th) of Waythrough’s newsletter: Coming Together and on speaking with the Communications and Marketing team, I had the idea to create this blog post promoting the newsletter because it’s actually not necessarily internal, anyone can subscribe (just click the link above or here!). In publicising it and having had numerous other appearances in the media, I thought I’d discuss how it feels to do this sort of work in the hope that it provides insight, and that budding Influencers or Bloggers feel more prepared in being offered or seeking publicity for their content creation…

EVERYTHING YOU NEED TO KNOW ABOUT WRITING A PRESS RELEASE

“The scariest moment is always just before you start!”

Stephen King

I’m always a bit unsure about writing posts like this in case some people perceive it as though I think I’m an expert! When really, the two press releases I’ve ever written were both printed and so it is off the back of that achievement, that I would like to use my experience to provide advice and information for anyone considering writing a press release or who are just curious as to what it entails…

The confidence build-up to writing my first press release:

In 2017, I got my first voluntary role in the industry I’d ultimately like to have a career focused on (media, publicity, marketing etc) when the support group for the unwaged; Listening Ear And Positive Support (LEAPS), appealed for an ‘Advertising Assistant’ on do-it.org. Not having any real formal experience wasn’t a huge reluctance to apply for the position, because at that point, I’m NOT Disordered was doing really well in popularity and that supported me being offered some incredible opportunities and collaborations with some really well-known organisations, (which varied from Northumbria Police to Oliver Bonas!). So, I felt fairly confident and capable of taking on my first role in that industry.

I think that my one difficulty in starting with LEAPS was just the unknown. I mean, I had an impression in my head as to what the role might entail and what I believed to be my new responsibilities, but would the members and the Committee of LEAPS have the same expectations? Everyone in the group had known one another for at least eight years at that point (LEAPS was founded in 2009), so would they take well to a whole new person giving advice on what they should be doing to build on the reputation and publicity of the group?